Tencent com is a large-scale integrated portal launched by Tencent Corporation that integrates news information, interactive communities, entertainment products and basic services.

Tencent 

Tencent.com is a large-scale integrated portal launched by Tencent Corporation that integrates news information, interactive communities, entertainment products and basic services. Tencent serves global Chinese users and is committed to becoming the most authoritative, mainstream, and stylish Internet media platform with the most communication and interaction. Through powerful real-time news and comprehensive and in-depth information and information services, China’s hundreds of millions of Internet users are provided with innovative online new life.

Chinese name Tencent.com Organizer Shenzhen Tencent Computer System Co., Ltd. Website record number Guangdong B2-20090059-5 Website type comprehensive portal official website http://www.qq.com/

table of Contents

1 Website Introduction

2 Layout local portal

3 Web site revision

Website Profile Editor

On November 21, 2003, Tencent [1] will appear in front of netizens as an entertainment portal.

Tencent Building

Tencent Building

According to industry insiders, Tencent’s launch of the portal website has been stimulated to a certain extent by the “year of portal” of the year. From the third quarter of 2002, Sohu, Sina, Netease, TOM four major portals have announced profits. [2] Despite the varying degrees, the trend of the portals out of the burn period toward profitability is obvious. This makes Tencent who has been focusing on instant messaging envy. Although Tencent has made a lot of achievements in the area of ??SMS because of its ancestors, it is very difficult to make progress because of the lack of a content-rich sharing platform. [3] Especially after trying online games and news customization, Tencent’s demand for portals became more urgent. The only mature platform that can provide diversified profitability. The application of SMS, online games, news customization, etc. is becoming more and more popular because portal websites are, and advertisements become profitable websites. These businesses rely on portals. Tencent’s flagship business is rather monotonous, with an emphasis on instant messaging, and the risk is relatively high. [4-7]

Layout local portal editor

On April 3, 2006, Tencent and Chongqing Business Daily (Chongqing Commercial Daily) were affiliated with Huirong Group. Huirong Group operated a number of print media in Chongqing and has a monopoly in the media communication industry in Chongqing. The Tencent Daxun Network launched in cooperation with the status was formally launched. In the joint venture project, "Chongqing Commercial Daily" spent 5 million yuan, accounting for 49% of the shares, and Tencent is more resource investment, holding 51%. In the planning, the operation of the website is handled by Tencent, and the website operation is handed over to Chongqing Business Daily, which has more local experience. [2] 

Since then, Tencent has successively collaborated with local media in provinces and cities throughout the country. Tencent local portals have started with the word "big", such as Tencent.com, Tencent.com, Tencent.com, Tencent.com, Tencent.com, and Tencent.com. [3]

Analysys International believes that the development of the Internet has gradually become more targeted and personalized. Tencent started to occupy the commanding heights of local portals, targeted local cultural atmosphere according to the characteristics of each region, creating a local cultural atmosphere, and grasping the living habits of local Internet users, thereby providing a fitting service and building a high local portal entry barrier. [5]

Website revision editor

Since 2012, Tencent has carried out several home page revisions to meet the needs of users for "portability, personalization, and social sharing."

The revision in 2012 highlighted the "individualization and socialization" attributes;

In 2013, when it was revised again, it further emphasized the "premium content and concise form."

On May 15, 2014, Tencent's new home page was formally launched. The revised Tencent home page highlights the concept of “individualization”, that is, the content and sorting of the highlights, channel customization and other sections will all be determined according to the browsing habits and interests of different users. This revision marks that the portal has officially entered the era of personalized news customization. The data of the new Tencent.com home page shows that, compared with the traditional homepage, the click rate and click-through rate of the new personalized homepage have increased by 8.9% and 5.7% respectively. This shows the user's approval of the new version of Tencent's home page revision. [6]

On September 18th, 2014, Tencent signed a cooperation agreement with The Next Web, a world-renowned technology media, and became the exclusive content partner of The Next Web Greater China, exclusively enjoying the translation and Chinese copyright of its content. [7-8]